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TOKYO, Oct. 12, 2018 /PRNewswire/ — Mundipharma has launched ISODINE® Throat Candy in Japan. It comes in 3 flavors — Fresh Lemon, Honey Kumquat and Peppermint.
Mundipharma intends to launch to ISODINE® Throat Candy in other markets. Outside of Japan, ISODINE® is widely known as BETADINE® — Mundipharma’s flagship consumer healthcare brand.
It is an original formula that contains zinc and hesperidin, which are considered good for the throat. It moisturizes a dry throat, which makes it less likely to pick up viruses and bacteria that cause infection.
Mundipharma CEO, Raman Singh said, “It’s very exciting to be launching a candy range that tastes great, because while it has healthcare benefits, it’s a slightly different type of product for us. It doesn’t replace the need for our existing BETADINE® upper respiratory treatments and it’s an excellent complement to our portfolio.
“I’m excited to see this rolled out in other countries as we continue to build the BETADINE® portfolio,” he added.
About Mundipharma
Mundipharma is a network of independent associated companies which are privately owned entities covering pharmaceutical markets in Asia-Pacific, Latin America, Middle East and Africa. The headquarters for these territories is in Singapore. Mundipharma is a prime example of a company that consistently delivers high quality products while standing by the values that represent the company. Our mission is to alleviate the suffering of patients and to substantially improve their quality of life. Mundipharma is dedicated to bringing to patients the benefit of novel treatment options in fields such as pain, oncology, oncology supportive care, ophthalmology, respiratory disease and consumer healthcare.
About BETADINE®
The BETADINE® range of products is trusted by hospitals around the world for over 55 years to prevent and treat infections. It is a trusted brand among consumers at home to treat small wounds and grazes, sore throats, feminine infections. This stops minor problems from escalating into big issues. In-vitro studies show that BETADINE® medicines that contain povidone-iodine kill a broad range of bacteria, viruses and fungi that cause infections, including antibiotic-resistant strains. BETADINE® has four main categories of products in Wound Care, Throat / Oral Care and Feminine Care. BETADINE™ Daily Gentle Protection range does not contain povidone-iodine.
®: BETADINE and ISODINE are Registered Trademarks of Mundipharma
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