- In its new global study, adidas® reveals the positive behaviors that athletes need from coaches, parents, supporters and teammates to help make them believe You Got This
- adidas®wants to help disarm negative pressure in sport by motivating everyone to be a positive influence, as new research shows four in five athletes often experience unhelpful behaviors from the sidelines1
- The brand has created its ‘Sideline Essentials’, five positive behaviors which could help encourage up to 20 million more athletes to play sport more regularly
- The ‘Sideline Essentials’ have been endorsed by some of the biggest names across sport including: Aitana Bonmatí, Anthony Edwards, Aliyah Boston, Jürgen Klopp, Lamine Yamal, Son Heung-min plus many more.
adidas®has unveiled the next chapter of its global brand campaign by highlighting the importance of positivity from coaches, parents, supporters and teammates in helping to make athletes believe You Got This.
Through its new global study, adidas® uncovers the ‘Sideline Effect’, the impact of negative and positive behaviors from the sidelines, which found four in five amateur athletes regularly experience unhelpful behavior from coaches, parents, supporters and teammates2. In partnership with sports psychologists and figureheads, the brand highlights common behaviors that many view as helpful but can act as a source of pressure and push many young athletes to quit.
The research surveyed over 12,000 athletes across 24 countries and found the following actions were identified as having the most negative impact on young athletes’ desire to participate in sport3:
- Reminders of the score during a game – scoreboard shouting
- Giving athletes space when having a bad day – standing back
- Just concentrating on the result – focusing only on the outcome
- Excessive instruction during game play – videogame coaching
- Immediate post-match analysis – the post-game analyst
To counter this, adidas® has created its ‘Sideline Essentials’, which have been developed with sports experts, validated by the findings from the research and endorsed by sporting icons including: Aitana Bonmatí, Anthony Edwards, Aliyah Boston, Jürgen Klopp, Lamine Yamal, Son Heung-min and more. The advice includes practical intel on how to switch to positive behaviors.
The ‘Sideline Essentials’ are delivered by coaching icon, Jürgen Klopp and reveal how coaches, parents, supporters and teammates on the sidelines can tackle the most common negative behaviors. They provide high-impact, positive action, which could mean the difference between millions of athletes heading out onto the field or quitting altogether.
Reflecting on the importance of positivity in sport, Son Heung-Min said: “Over 90 minutes of football there can be many highs and lows – so in the tough moments, even the smallest bit of support can make the biggest difference. Knowing someone believes in you– whether that’s your coach, a teammate or a close friend off the pitch – is what gives you the confidence to play with freedom and enjoy each moment. Giving support is such an impactful action but we all need to know what the right type of support looks like and that’s why adidas’ ‘Sideline Essentials’ is so important. A simple ‘keep going’ or even a smile from the right person on the sidelines holds so much power, yet can easily be forgotten to be done in the moment – so this advice is a great way for us all to be reminded of what truly works to help all athletes unlock their potential!”
Behavioral scientists project that if coaches, parents, supporters and teammates adopted just one of the positive behaviors from adidas®’ ‘Sideline Essentials’, it could help encourage up to 20 million more athletes to play sport more regularly.
To see the advice play out pitch-side, adidas® is working with its icons to show up for grassroot athletes on sidelines across the globe, with some of the world’s best athletes set to appear on local courts, tracks and pitches in the coming weeks.
Speaking on the campaign, Florian Alt, Vice President, Global Brand Communications at adidas®, said: “This latest chapter of the brand campaign aims to help motivate everyone to be a positive influence on every pitch, track and court. We set out to create a campaign to highlight how the everyday actions of those in and surrounding the game can be the difference between a young athlete showing up on the starting line or dropping out. As part of this ambition, we wanted to not only inspire coaches, parents, supporters and teammates but to also give them the tools to help athletes believe ‘You Got This’.”
As part of the brand’s wider long-standing commitment to keep next-gen athletes on every playing field of sport, it will distribute its ‘Sideline Essentials’ to longstanding partners and programmes. Recipients will include the Breaking Barriers program across Europe, the adidas Football Collective and With Women We Run, all of which are designed to support grassroots athletes and help make sport equal around the world.
In Malaysia, adidas® will be featuring inspiring stories from local icons, including homegrown athletes and community champions, to showcase their journey of resilience and the support that kept them going. Complementing this, monthly training sessions, city and trail runs will be organised to bring sports enthusiasts together, fostering a spirit of motivation and pushing each other beyond their limits. On the social front, adidas® encourages users to share their own “You Got This” moments using #YouGotThis, contributing to the global wave of self-belief and reassurance.
For further information around these initiatives please visit adidas®.
Watch the video: We All Need Someone To Make Us Believe
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adidas® and stars including Aitana Bonmatí, Anthony Edwards and Trinity Rodman set out to make us all believe, You Got This is licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. Quote Source: https://www.asiafitnesstoday.com/adidas-and-stars-including-aitana-bonmati-anthony-edwards-and-trinity-rodman-set-out-to-make-us-all-believe-you-got-this/
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