Amorepacific Singapore Empowers Female Cancer Patients with ‘makeup your Life’ Campaign

SINGAPORE, Sept. 17, 2018 /PRNewswire/ — In a partnership with the National Cancer Centre Singapore (NCCS), Amorepacific held a beauty workshop, makeup your Life, to educate female cancer patients on how to care for skin that is affected by cancer treatments. In its second year running, the event was held on 15 September 2018 and saw a total of 44 participants come together in 2 sessions of a 2-hour workshop.

Amorepacific Group launched the makeup your Life initiative in 2008, and subsequently rolled out the campaign across various Asian countries, with Singapore launching in 2017. This is Amorepacific’s first global corporate social responsibility (CSR) campaign and is currently executed across six countries and regions, including mainland China, Hong Kong, Taiwan, Vietnam and with Thailand scheduled to join in this year as well. Between 2008 and 2017, this campaign has benefited 14,040 female cancer patients and involved 5,241 volunteers from the company.

When undergoing cancer treatments like chemotherapy, many cancer patients often encounter a variety of skin reactions which can range from mild to severe in intensity. At this workshop, cancer patients are educated on the effects of chemotherapy on their skin, how to care for skin, as well as tips on makeup application. With empowerment of skills, the patients can understand how to take better care of their skin to enhance their confidence as they return to social or work life.

“Through makeup your Life, Amorepacific hopes to add a little colour to the lives of female cancer patients by helping them to restore confidence through sharing tips on how to care for their skin and enhance their features,” says Lysan Chew, General Manager of Amorepacific Singapore. “This is not just a one day event, but rather a collective effort by participating parties to do their part to help cancer patients lead a more beautiful life.“

This is the second year that Amorepacific Singapore has partnered NCCS on this campaign. “Our patients were very happy after the workshop. They really appreciated the expert makeup tips that catered specifically to the common skin problems encountered during cancer treatment. Many also said that meeting fellow cancer survivors and sharing their stories made them feel less alone and overwhelmed. Such emotional and practical support goes a long way to boosting confidence and helping in our patients’ journey back to health!” says Dr. Veronique Tan, Senior Consultant in the Division of Surgical Oncology, NCCS, and Head of SingHealth Duke-NUS Breast Centre.

The makeup your Life campaign is part of a ’20 by 20′ initiative by Amorepacific, which represents its commitment to beautifying the lives of 200,000 women by contributing to their health, wellbeing and economic development. Operated mainly in Korea and China, this initiative aims to contribute to reducing the mortality rate of female cancer and in improving the lives of female cancer patients. In these regions, the initiative extends to preventive education and screening measures to funding surgery for women who fall within the low-income group.

ABOUT AMOREPACIFIC GROUP

Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty — namely what it calls ‘Asian Beauty’ — to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, and Europe. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends. For more information on Amorepacific CSR initiatives, please visit www.apgroupcsr.com.

ABOUT THE NATIONAL CANCER CENTRE SINGAPORE

National Cancer Centre Singapore (NCCS) provides a holistic and multi-disciplinary approach to cancer treatment and patient care. We treat almost 70 per cent of the public sector oncology cases, and they are benefiting from the sub-specialisation of our clinical oncologists. To deliver among the best in cancer treatment and care, our clinicians work closely with our scientists who conduct robust cutting-edge clinical and translational research programmes which are internationally recognised.  NCCS strives to be a global leading cancer centre, and shares its expertise and knowledge by offering training to local and overseas medical professionals. For more information on NCCS, please visit www.nccs.com.sg.

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